The challenge
The old platform had years of poorly structured content. The main challenge was creating a technical foundation to migrate over 10,000 posts while maintaining URLs, taxonomies and SEO authority—without affecting the visitor experience.
It was also necessary to implement features that added value for users: registrations, favorites, and advanced filters to search by country, genre or duration.
Process
I designed and developed the entire new website from scratch. Short films were organized with Custom Post Types, custom taxonomies and dynamic templates. I implemented a favorites system, enriched content pages, and created a specific structure for series with seasons.
The migration was planned and executed in phases to ensure data integrity, avoid duplicates and preserve navigation logic. Performance was optimized to handle thousands of daily visits without losing speed.
Result
The result is a stable audiovisual platform, optimized for growth and ready to host new content, features and navigation flows.
The team can manage each entry independently, and users enjoy a clear, fluid experience across all devices.
See how it looks
Check out the Noelia Martínez project, where we also reorganized content with an editable, scalable structure.
This guide explains how to plan complex migrations in WordPress:
Get in touch and let’s review it together. I work with a solid technical approach and no hidden fine print.